How many times on Pinterest do you wish you could easily click
and buy the thing you just pinned?
Good news, Pinterest addicts, it’s about to become possible.
Pinterest is currently working on a buy button! What this button would
effectively do is allow Pinners to purchase an item within a few clicks without
disturbing their social media session. The goal is to have a separate section clearly
marked for buyable pins. They will also use
different types of e-commerce platforms so larger department stores and small
shops can both sell on the site.
This “button” could be the next break-through on social
networking sites. It could potentially
turn Pinterest into a retail site. They
have been lacking in the social media game behind Facebook and Twitter, but are
slowly catching up. The potential
revenue they could make has motivated them to take their time and get the best
possible “button” out to the users.
One issue at hand is possible annoyance with the buy button. Will the button “repel” users, just like ads do, or will it open new doors for Pinterest?
Design mockups of Buyable Pins. Photo by: Christie Hemm Klok/WIRED
Have you heard of the app, Keep? It's very similar to Pinterest except you can buy items directly on the app. I had to delete it from my phone but it was just too addicting and I do like Pinterest a lot better. I'm excited to see the buy button on Pinterest in the future!
ReplyDeleteI've heard of it but never downloaded it. It's just really exciting to see Pinterest grow.
DeleteVery interesting, First retail then personal services....hmm
ReplyDeleteI like this option! I personally do not use pintrest, but I have seen some very cute things on there that I would purchase. I would like it if they added a button like this somewhere on tumblr!
ReplyDelete